Company Information

Ardent Reels is a 100% American-owned company that designs and manufactures fishing reels and fishing reel accessories that are Made in the USA. Ardent Reels is located in Macon, Missouri and is proud to be the only USA manufacturer of casting and spinning reels. Ardent Reels was founded on the principle of creating high performance fishing reels that can endure the test of time, and to fulfill this vision Ardent Reels designs and manufactures every reel and accessory at our Macon, Missouri facility. In addition, every Ardent Reel is hand assembled and performance tested prior to shipment and is backed by the industry best 3 year warranty to ensure you enjoy years of great performance from your reels. Compared to other reels that are foreign produced and only offer a 1 year warranty, your Ardent reel is the best value you can buy.

The owners and management team of Ardent Reels are avid anglers that also have vast experience in the fishing tackle industry. The design of every Ardent reel and Ardent accessory is the result of input from our employees and our Team Ardent Reel personnel. Their performance requirements are engineered into the designs that are used to manufacture our products. When Ardent Reels says our products are built by fisherman for fisherman we mean it.

The result of this effort is giving our customers a choice that they have not had in a long time. Anglers now have a choice to purchase high performance reels that are Made in the USA. In addition to the significant benefit of Made in the USA quality, Ardent Reels is able to create jobs for American workers that in the fishing industry and many other industries have been lost to overseas workers. Whether American or foreign owned, companies that are producing product overseas are producing foreign product. Look for the Made in the USA flag and you will know that you are buying Made in the USA quality and helping to employ numerous people that make Ardent Reels. When you purchase an Ardent Reel you are not just improving the performance of your fishing you are helping to improve the U.S. economy. Ardent Reels is committed to Made in the USA quality and creating jobs in the United States.

The Ardent XS Baitcaster is a magnesium framed 10 ball bearing reel that is redefining the performance standards of all fishing reels. The superior castability and backlash resistant operation have made the XS the reel of choice for hundreds of professional and amateur anglers across the United States. The XS has been selected as the official reel of American Bass Anglers, the largest Bass Tournament organization in the USA with over 1,000 events scheduled for 2007. The Ardent XS has also been selected as the official reel of Western Walleye and has also received the distinguished Seal of Approval from the North American Fishing Club. Outdoor Canada Magazine also has named the Ardent XS the “Best American Made Tackle Product of 2007”.

The Ardent S-400M Spinning Reel, new for 2007, provides the same high performance, 3 year warranty, and Made in the USA quality. The S-400M features an A360 aluminum frame, 4 ball bearing system, and the Ardent Strike Saver Drag. Compared to all foreign produced reels on the market the superior durability and 3 year warranty assure you the best value available in a spinning reel.

Ardent Reels also manufactures Ardent Reel Butter® Oil and Grease, which are 100% synthetic fishing reel lubricants. These are also Made in the USA products, specifically designed to keep your reels protected and lubricated for top performance. These lubricants have been independently tested by Texas Oil Tech Laboratories, an ISO certified lab, against competitive products, and the tests confirmed that Ardent Reel Butter® Oil and Grease are the #1 synthetic fishing reel lubricants available today.

Ardent Reel Kleen® Degreaser is a new fishing reel cleaner degreaser that removes old grease and dirt effortlessly from any make or model fishing reel, and will dry clean – leaving no residue. The specially formulated cleaner will also not harm any internal components such as bearings, like other cleaners can. Regular use of Ardent Reel Kleen® Degreaser and Reel Butter® Oil and Grease on your fishing reel will help to ensure the protection and long-term operation of you reels.

Ardent Reel Butter® Oil and Grease and Reel Kleen® Degreaser are also available in the new Ardent Reel Kleen® Reel Cleaning Kit. This self-contained kit is the only reel maintenance kit on the market today, and also includes the tools, swabs, brushes, and cloths necessary to regularly maintain your reels.

We invite you to try our reels and accessories. We are confident you will be impressed with the high performance and durability that many other anglers are experiencing. You now have a choice that you have not had in years – a choice to purchase high performance fishing reels and accessories that are Made in the USA. Thank you for your support.