Out of all the lubricants on the market, Ardent's Reel Butter Grease is outperforming all of them on the reels I service, no matter what brand they are. By using Ardent's synthetic base grease, I don't have to use very much of it. This results in greater sensitivity from the reel, because the reel is not overloaded with grease. Steve Davison SD’s Reel Service Dry Prong, LA